Online fundraising is one of the most modern ways for non-profit organizations to raise funds. With most daily activities taking place over the network, it’s no wonder that we have also seen a rise in virtual fundraising.
According to the Benchmarks study, online fundraising delivering increased by 51% from 2018 to 2020 and it has been growing well day by day, while monthly online fundraising has increased by 64%. With the growing popularity of online fundraising, we assume that it will continue to grow well into the future.
Maybe your nonprofit hasn’t yet developed an online fundraising plan. Or, you do fundraise online but are looking for some fresh, innovative approaches. Either way, it’s time to brush up on your peer-to-peer fundraising chops and check out some online fundraising ideas that you can use to attract donors to your nonprofit.
Now we are going to discuss the five terrific methods for raising funds for your nonprofit organization.
1. Peer-to-peer fundraising
Peer-to-peer fundraising will help you to quickly reach your fundraising goals. It means people raising money for a cause with the help of their family or friend. It is very helpful when you start combining your traditional peer-to-peer fundraising with other methods. Your idea should be very inspiring that people can trust you with your thoughts and plans. The plan should be very interesting that you can easily share with your family and friends. Then only results can be helpful if you do it right! It is amazing to experience the excitement of your donors uniting behind your reason with the right campaign. People are much more likely to give if they know the person’s reason and donors feel the cause is value their time and effort.
2. Social Media Marketing
The main reason for social media marketers at nonprofit organizations want to fundraise, brand awareness, select volunteers or share news. Email fundraising makes up for one-third of online donations. Interactive social media content is a type of content through which you can target the audience for clicking on your donation page. You can see a flood of volunteer registration through form submissions to your organization. The social media content must be attractive or worthwhile for reading and it can be a reason for your fundraising. You can use hashtags, use visuals for driving traffic to your nonprofit website and make it easy for donations.
3. Donation matching drive
A matching gift is a helpful donation by an organization that matches an employee’s donation to a nonprofit organization, usually dollar for dollar. A $100 donation to your nonprofit organization is suitable to be matched by a corporate employer. Literally it will be doubling the donation for a total of $200. Thousands of companies across the United States giving matching gift plans for their employees as a part of their corporate giving policy. The concept of matching gift drive is quite simple. Employees just need to fill the form and submit it to the responsible person, or you can submit it to the online site of the eligible nonprofit organization. You must include the information about matching gift drive on your donation website pages and mobile apps. So, you can easily encourage the employees about the donation for matching gifts. Suggest some benefits for these amazing gift matching drives. It will help the non-profit organization very effectively and efficiently.
4. Games Tournament
You can create a series of challenges that test team skills, puzzles and aptitude with a game’s tournament. Teams can register themselves for competition and win a prize. Get local organizations involved in prize sponsorships. Make it a public event and promote it on the donation website. It should be a fun event so everyone can come and join for making donations for nonprofits organizations. Ask to join more and more people for participating in a gaming tournament so they can understand the cause of organizing this event. Donors can enjoy this event and also can make some donations while playing the games. Use an attractive method for promoting this gaming event for raising funds for your nonprofit organization.
5. Online fundraising Auction
Online fundraising did for charity in which items are sold to the highest bidder who wants to donate money for nonprofit ventures. Any nonprofit organization can start an online fundraising auction for a health charity and for business models etc.
Auction business models:
1. Reserve prize auction system
The dealer sets a hidden minimum price to which he wishes to sell the product for the least. In other words, the dealer will only sell the specific item if the bidding amount matches or beats the reserve price set by him.
2. Buy it now (fixed price) Auction system
In the BIN auction system, the dealer allows the option of ‘Buy Now’ with the original product price. So, if in case, some buyer wants to buy the product on the original product price instead of bidding on it, he can do that. This kind is basically in the direction of both the dealer and the bidder (Buyer).
3. Proxy Bidding Auction System
Proxy Bidding is a method in which the system automatically bids on proxy bidder’s side up to the highest bid amount that he has chosen. This is simple to make the online auction method much helpful and less time-consuming. Also, the name of the proxy bidder remains private until the end of the auction.
These methods will be very effective for nonprofit organizations for raising funds. These methods are very attractive to donors and quite interesting also. So, you can easily use these methods while promoting your nonprofit organization. These techniques will help every nonprofit organization for raising fund easily. Use a digital fundraising platform for driving matching gifts, planning for a gaming tournament, online fundraising auctions and generates good social media content for donors.